Cruelty Free Beauty Brands A-Z

Below is my list of brands that I know of that are cruelty free. The list includes hair, makeup and beauty brands and confirms if I know of any parent company issues, if they're vegan friendly or if they're completely vegan.

DISCLAIMER: I do not claim to be an expert, just an enthusiast who spends a lot of time researching and obsessing about makeup :o)  From time to time, I will get this wrong but I am constantly checking and updating this list to be as accurate as I can. In my opinion, the most thorough and up to date list is Logical Harmony's and it's always my first port of call.

This list is a work in progress and I am constantly updating it as and when I find new brands, or if anything in relation to a company's cruelty free status changes. So please feel free to bookmark it and also, if you think anything on their is wrong (or your fave brand is missing), please do hit me up with a comment or talk to me on twitter or facebook so I can look into it.

ALL brands listed are cruelty free.  I've also listed cruelty free brands that belong to a parent company that test, for those who do not boycott cruelty free companies because of the parent/sister company. Those brands will be clearly marked.

If I haven't marked a brand as vegan friendly (VF) it doesn't necessarily mean they're not; it could just be that they are new to me and I haven't researched them yet.

(Also, if I have done a post about them with details of vegan options, or I know of a page on their website/another blog that details this info, I will link to it, so just click on the company name.)

V = Vegan brand
VF = Vegan friendly (meaning they have vegan options, but not everything is vegan so check the ingredients or website/contact the = company etc)
PC = Owned by Parent Company, or has 'Sister Company/ies who test on animals

Anastasia Beverley Hills VF (You can buy selected ABH products in the UK from Cult Beauty) ABH also now have a uk site! HERE, their website now details if a product is vegan, just click on it or the shade you are interested in and it will tell you).
Arbonne V
Ardell VF
Aromi Beauty V
Autograph (Marks & Spencer) VF
Aveda VF PC
Barbara Daly (at Tesco) VF (there is a list of vegan items HERE)
bareMinerals PC 
Barry M VF
bdellium Tools (brushes) VF (ALL their bambu range of brushes are vegan and a lot of their regular range is too)
Becca VF PC
Beautiful Movement Cosmetics VF (everything except their mascaras are vegan!)
Beauty Blender VF
Beauty Without Cruelty/BWC V
Ben Nye VF
BH Cosmetics VF (they have lots of vegan options)
Body Shop VF
Boutique (Sainsburys) 
Burt's Bees PC
Charlotte Tilbury VF (has a vegan filter on their website).
Ciate  VF 
Coloured Raine VF (you can buy Coloured Raine from Beauty Bay, where you can filter vegan products. Their website also confirms vegan items on the individual product pages.) 
Colourpop VF (they now ship to the UK! Whoop! Their FAQ lists non vegan options!)
Concrete Minerals V
Cover FX V (you can by Cover FX in the UK from Beauty Bay)
Crazy Rumours (Lip Balms) V
Daniel Sandler Cosmetics 
Dose of Colors VF (you can buy DoC from Beautybay in the UK. If you go to their website, click Shop on the menu and scroll down, there's an option for viewing vegan products).
Duo Lash Glue V
DuWop VF
Eco Tools V (makeup brushes) 
Eden Perfumes V (vegan CF dupes of high end perfumes!!) 
Ellis Faas VF (most products are vegan, their website lists non-vegan items!)
Emani V(you can buy Emani in the UK on Beauty Bay)
Espionage Cosmetics VF (you can buy from cutecosmetics in the UK. Their US website confirms which shades are vegan, just click on the shade to check).
Essence VF 
Everyday Minerals V
Eye of Horus VF (the only non-vegan ingredient, according to their FAQ, is beeswax in mascara and eye pencils. EoH is available in the UK from Beauty Bay)
Flawless brushes V
Furless Brushes V
Gerard Cosmetics / Whitening Lightening VF
Green People VF (it appears that a lot of their skin products are vegan but not their makeup)
Grounded Body Scrub VF (all vegan, except their lip balms; they make hair masks too)
Hurraw V
Illamasqua VF
Inika V
Jane Iredale VF (their website is pretty great and the description of each products confirms if it's vegan or if any shades in that range are not!)
Jeffree Star Cosmetics V
Jordana Cosmetics VF (their website lists their vegan items - Beauty Bay now stock Jordana in the UK)
Josie Maran VF
Juvia's Place VF (their website FAQs lists the vegan items, but check ingredients to be sure!)
Kat Von PC VF (now available in the UK via Debenhams. KVD's website details vegan items.)
Kett V
Kiko VF 
Korres VF (available at various retailers in the UK; their US website details vegan items)
Kryolan VF
Konjac Sponge Company V
Koh Gen Do
LA Girl   
LA Splash (available in the UK from Beautybay and Cocktail Cosmetics) 
Lavera VF
Lily England V
Lilylolo VF
Limecrime V
Lottie London VF (their website has an ingredients page, click on the product you are interested in and it will say if vegan!)
Lunatick Cosmetic Labs V
Lush VF
Makeup Gallery / Poundland VF
Makeup Geek VF (MUG available in the UK via beautybay. // They are an american brand but ship to the UK very reasonably if BB doesn't have what you want. Vegan items listed on their website.)
Marc Jacobs Beauty VF (beauty only, NOT fragrance) 
Marks & Spencer (all own brands; click on the individual product on their website and it should confirm if vegan) VF
Medusa's Makeup VF
Mememe VF
Melt VF (EDIT: Beautybay now stock Melt in the UK. US brand, but they ship internationally)
Milani VF
Models Own VF (their website confirmed HERE if a product is vegan or not.)
MUA VF (Vegan items now listed on the website HERE.)
Nabla VF (their website shows whether products are vegan.)
Neve Cosmetics VF (their website confirms on individual product pages if products are vegan, usually it is confirmed at POS too or on packaging!)  
Obsessive Compulsive Cosmetics (OCC) V
Ofra V (They confirmed to me by email that all products on their site (Nov 2015) are vegan. You can buy Ofra in the UK from Beauty Bay)
Pacifica V
PHB Ethical Beauty V
Pixi by Petra VF
Poundland (see Makeup Gallery above) VF
Primark VF (some of their skincare is marked vegan I believe, but they will not provide a makeup vegan list so you'll have to check ingredients, if you're comfortable doing so).
Real Techniques V (makeup brushes only, I don't know about any limited edition makeup) 
Revolution Beauty VF (Revolution now have a vegan filter on their website)
RCMA VF (according to their FAQ "Yes our RCMA foundations are vegan. The only products we sell that are not vegan are our face creams, however we are currently in the process of changing that.") 
Sainsburys own brand VF
Saturated Colour VF (check product descriptions on website for confirmation if product is vegan!) 
Shiro Cosmetics V (Their website confirms that their products are vegan & CF)
Sigma Brushes VF (I read a post on Logical Harmony saying all Sigma brushes would be vegan from now on. I know some of them were natural hair but looking at their site, I think they've changed them all to synthetic fibres. Which is great, however a lot of UK sites still list the brushes as natural hair so may be old stock. I'd order from the US site directly to be sure, for now!)
Sleek (Sleek can not confirm vegan items.)
Smashbox  (Logical Harmony now has a list of vegan items) VF PC 
Stila (Stila will not confirm vegan items.)   
Sugarpill VF
Tarte VF PC
Tanya Burr VF
Ted Baker VF (everything except their hair wax is vegan and some cosmetics, check ingredients)
Tesco's own brand VF
TheBalm VF
The Body Shop VF
The Ordinary VF PC (Phyrra has a list of the few NON vegan items HERE.)
Too Faced VF PC (Their website has a vegan list)
Tropic V
Urban Decay VF PC 
Vegan Faces V
Violet Eyes/VE Cosmetics V
Viseart - VF 
Wet N Wild VF (now available in the UK on BeautyBay)
Yaby VF
Youngblood VF
Zao Makeup VF (possibly all vegan! Individual product pages tell you if the product is vegan)
Zoeva VF (They make some vegan brushes and some of their makeup is vegan)
W7 VF (The regular products they cannot guarantee but they launched a fully vegan society approved range in June 2017!)

Skincare Brands
Aldi's Own Brand VF
Amie Skincare V
Arbonne V
Buddha Beauty V
Burt's Bees PC
Co-Operative / Co-Op's own brand VF
Deciem VF PC (includes The Ordinary, Hylamide and Niod)
Dermalogica VF PC
Dr Bronners VF
Dr Organic VF (I found a list of vegan items HERE. UPDATE: they've been found to mislabel non vegan items as vegan, so check ingredients carefully!)
Dr Hauschka VF (a list of vegan items can be found HERE.)
Green People VF
Fair Squared VF (They are working on making the entire range vegan)
Faith in Nature VF (all but one product is vegan)
Green People VF (it appears that a lot of their skin products are vegan but not their makeup)
Grounded Body Scrub VF (all vegan, except their lip balms; they make hair masks too)
Jason VF
Konjac Sponge Company V
Lacura (Aldi's own brand) VF
Lavera VF
Liz Earle VF PC
Lush VF
Marks & Spencer VF
Merumaya VF 
Neales Yard VF
Nourish Skincare V
Ole Henriksen PC
Organic Surge VF (They only have 1 product that isn't vegan)
Oskia VF (their FAQ lists their vegan products)
Pacifica V
Pai Skincare V
Paula's Choice VF
PHB Ethical Beauty V
Pixi by Petra VF
REN Skincare PC VF (their FAQ lists their vegan products)
Sainsbury's own brand VF
Superdrug's own brand PC
The Body Shop VF
The Ordinary VF PC (Phyrra has a list of the few NON vegan items HERE.)
Tropic Skincare V

Nail Polish 
a England VF
Autograph (M&S) VF
Barry M VF
China Glaze V
Ciate VF
Deborah Lipmann VF
Floss Gloss V
Furless V
Illamasqua VF
Liz Earle VF
Maggie Anne V
Models Own VF
Orly VF
Red Carpet Manicure V
Seche Vite VF   
SensatioNail VF
Spa Rituals V
Zoya V

Gel Polish (S = Salon Treatment / those marked V ONLY refers to the polish itself.)
Please refer to THIS POST for my most recent list.

Hair Products
Avalon VF
Aveda VF PC
Bleach London V
Dr Organic VF
Faith in Nature VF (all but one product is vegan)
Giovanni VF (they have a few non vegan products but most are vegan)
Green People VF (it appears that a lot of their skin products are vegan but not their makeup)
Grounded Body Scrub VF (all vegan, except their lip balms; they make hair masks too)
Inecto PC VF
Jason VF
Lush VF
Maria Nila V
Noughty Haircare (Vegan Society approved) V
Neals Yard VF
Oribe VF 
Paul Mitchell VF (almost everything is vegan, to check, go to the individual product page on the website and hit details, if it's vegan it will be marked)
PHB Ethical Beauty V
Phil Smith VF 
Pureology PC
Tara Smith (available at M&S) V
The Body Shop VF
Touch of Silver VF (list of vegan items and their testing policy detailed in their FAQ)
Umberto Giannini VF (now PETA certified and I believe all is vegan, but their website/packaging confirms which items definitely are) 
Weleda VF
Yes To... VF

Bath & Body Products
Aveda VF PC
Faith in Nature VF (all but one product is vegan)
Green People VF (it appears that a lot of their skin products are vegan but not their makeup)
Grounded Body Scrub VF (all vegan, except their lip balms; they make hair masks too)
Inecto PC VF
Jason VF
Lush VF
Original Source VF PC
Patisserie De Bain (Rose & Co Apothecary) VF
PHB Ethical Beauty V
Sol de Janeiro VF (you can buy in the UK from Cult Beauty) 
St Tropez Tan PC VF
Superdrug own brand PC VF 
Ted Baker VF (according to their website, everything except their hair wax is vegan - however, some makeup released was also not vegan, so read labels or email the company to be sure)
The Body Shop VF
Treacle Moon VF (they confirmed to me that everything except their 'honeycomb secret' collection which contains honey, is vegan - vegan products also clearly labelled)
Waitrose Own Brand VF (their website confirms if a product is vegan) 

Sal xXx

Last updated 12 November 2018


  1. Cool, thanks for such a clear list :)

  2. This is TREMENDOUS! Thank you!!

  3. Thanks for providing an up to date list of cruelty free make up available to buy in the UK!
    Trying to purchase cosmetics that is cruelty is hard...most say ' don't test on animals' but some contain carmine.....if you out shopping...cannot always check the ingredients!
    You may want to look At ASDA Nspa skin range as this is what I use. Not sure about the George at ASDA make up.Also the B range at superdrug is suitable for Vegans.

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  5. I really thought nars, tarte and urban decay were cruelty free? I'm sure they are as it states on their websites

    1. They are. They are all listed above!. πŸ˜€

    2. Update, Nars removed since no longer cruelty free.

  6. Thank you so much :) very helpful

  7. Hi, so helpful! Was wondering what the ingredients to look out for are? Thanks

    1. The main ones are beeswax (cera Alba), carmine (ci 75470), lanolin, shellac. There are others but these are the most common.

  8. Hi, thank you so much for this never been able to find a really good range of uk drugstore brands that are on peoples blogs :) just wanted to ask though, is collection cosmetics 100% cruelty free? iv heard so much back and fourth about them that i just darent buy from them!

    1. According to the info I've received from them, they are. But never hurts to contact them if you have doubts. If I ever hear otherwise I would check and would remove them from the list if I wasn't happy.

  9. Thanks for your work with this. I too have a UK list and have linked to yours. =)

  10. This is fantastic, thank you. I have just heard about Mane 'n' Tail hair products too, US owned (Straight Arrow), available in the UK. Their website says they don't test on animals, but I haven't looked into it any further.

  11. This is great, thank you. I have just been introduced to the U.S. based Mane 'n' Tail hair products, owned by Straight Arrow. Their website says they don't test on animals but I haven't looked into it any further.

  12. Many thanks for such a comprehensive list, my son has recently turned vegan and I'm currently looking at brands for birthday/Xmas gifts! I usually try to buy cruelty free so I am aware of many of the brands listed, some are a pleasant surprise as I had hitherto avoided them!

  13. This is a great list, thank you! With the PC labled ones, is it possible to use another label along side, such as NAI (o animal ingredients) if their products are considered vegan when not considering the parent/sister companies?
    Maybe SAI (some animal ingredients) or SNV (some not vegan) for ones with both vegan and vegan products?

    1. Thanks for your feedback. I don't think it makes a huge difference, as I'm only talking about that brand not other brands related to them. I think the PC label makes that clear.

      Honestly I think it would make it too confusing/busy. Also, you'll notice that none of the brands with a parent company that tests are fully vegan anyway, just have vegan options. :)

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  15. This list is amazing - I've been desperately trying to find this type of info for ages. Thank you so much for all your hard work in researching these details. :)

  16. This is brilliant, thank you so much! I've seen so many American list, its so helpful to finally have found a UK based one

  17. Thank you for this list. I never thought I ll find a lipstick as good as mac ones in marks and spencer. Bloomin fantastic and half the price.Result!!Also I blame you for spending way too much money on make up πŸ˜†

  18. Replies
    1. I recently took them off the list as they started selling in China. So no as far as I know, they are not anymore. :(

    2. You can reinstate them now as they pulled back out of China after being subjected to post-market testing! They were NOT pleased with that and so withdrew. :)

    3. Yes, thanks for the reminder. I have added them back on. :)

  19. Thanks for your quick reply. This makes me sad and cross with them. Thanks for the list x

  20. I've found napa that can be found online and at Asda really good. They state on their product they don't test on animals and it you look at their products online they clearly state which products are vegan friendly in the item descriptions

  21. I thought Stila was sold in China? Any idea??

  22. How about star gazer cosmetics?

    1. When I emailed them I got a curt response stating none of their products were suitable for vegans.

  23. I buy often from Mirenesse in Australia. Their mascara is sold as vegan but there's a few lip things with beeswax. I'd love to know what is definitely vegan or not!

  24. Just to let you know on the lavera website at the bottom of the animal testing policy they state they will test if required by the countries law so I think they sell in china therefore testing on animals.

    1. Ugh, thanks for letting me know, I'll look into it as I think they have vegan society certification πŸ™

    2. Just been on their site and cannot see this info. They confirm they don't test and also that they do not sell in China, so I'm happy to leave them on the list for now :)

  25. hi , i noticed essence makeup is cruelty free and vegan friendly. silly question but is the essence gel polish cruelty free too . abit confused . thanks from katie x

    1. I would email essence directly to check on that πŸ˜‚

  26. hi , noticed essence is on the makeup list for cruelty free and vegan friendly , silly question what about the nail gel polishes are they cruelty free x

  27. I'm a bit confused. On one section it says Superdrug and Soap and Glory are VF but on another it says PC.

    Are they both owned by companies who test? I really hope not as Superdrug has been a bit of a saviour for me in my search for CF.

    Also, I read somewhere that Liz Earle now aren't CF, is this correct?

    1. Yes both are owned by parent companies that test but are themselves cruelty free. Superdrug own brand products have leaping bunny certification. It’s all down to how you feel about parent companies.

      Liz Earle is the same, cruelty free but owned by a non cruelty free parent company.

    2. Glad to see Ted Baker cruelty free...any updates on Zoella or Victoria Secret range?, Thanks

    3. Zoella are cruelty free, Victoria’s Secret are not though x

  28. I have recently received email confirming cruelty free status of Charles Worthington. They also confirm not sold in China even though parent company is Cussons.

  29. Hi, is the The body shop not owned by L’OrΓ©al? Who test on animals? Or has this changed?

    1. Hi, no not anymore. L’Oreal sold them to a cruelty free company called Natura last year πŸ˜€

  30. Hi, Is body shop not owned by L’OrΓ©al? Who test on animals? Has this changed?

  31. I can highly recommend skincare brand Conscious Skincare which makes gorgeous products from locally sourced plants and using highest ethics. Also REF fir hair products.


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