- All B. Makeup items are vegan!
They are in the process of rebranding/redesigning the range, but for now, there are 2 or 3 mascaras.
Showgirl and Roll with it mascaras have beeswax in!
I have emailed / messaged several times with no response received. I will update this page should I hear back.
Boots Own Brands:
After many confusing emails back and forward, they cannot guarantee any of their own brand mascaras are vegan as they don't 'conform to vegan society standards'. Also, more importantly, Boots, they CONTAIN BEESWAX! So erm yeah avoid.
(Feb 2017 - I've heard a rumour that all of the Natural Collection is vegan - gonna do some investigatin and will report back!!)
Their latest PDF shows the Lengthening Mascara as vegan! (Jan 2017)
- Rebel Eyes Mascara
- Boombastic XXL Swirl Volume Mascara
- Amazing Length N Build Mascara
- Volume Serum Mascara (New Feb 2017)
I didn't bother emailing because, firstly I knew they wouldn't confirm this (they never do) but more importantly ALL the mascaras listed on their website showed beeswax in their ingredients list! The 'INGREDIENTS' page is SORELY out of date, so make sure you go to the individual product pages to check ingredients and scroll down.
- Fibre Lash Enhancing Mascara (marked vegan on website)
Update!! M&S has confirmed by email that the following are also vegan:
- High Definition Mascara
- Amplified Lashes Volumising Mascara
- Neverending Lashes Lengthening Mascara
- Aqua Proof Water Resistant Mascara
- Semi-Permanent Mascara
(woop woop, go M&S!!!)
- Some M&S stores also sell Pixi products and their Lash Booster Mascara is vegan.
(I know I'm cheating a bit with M&S as it's not a drugstore, but lots of high streets have them! A lot of the Rosie for Autograph collection is vegan but please note, the mascara has beeswax!)
Their mascara contains beeswax.
I checked individual product pages for each mascara they sell and not all of them have ingredients lists. But from the ones that do, there are 2 that say they contain synthetic beeswax and I don't see anything GLARING from the ingredient list. So if you're happy to take that chance, they are:
- Eye Define Volume & Line Mascara
- Eye Define Waterproof Mascara
Their email response was fairly typical of MUA, in that they won't confirm vegan products. They suggested I check ingredients lists! (Thanks MUA!)
- I'm Conditional Mascara
- Lethal Length Mascara
These looked vegan from ingredients posted on the website, so I emailed them and they confirmed back to me that these mascaras are vegan.
Soap & Glory
- All 3 Thick & Fast mascaras are vegan according to their website (synthetic beeswax!)
Have I missed any? Leave me a comment so I can include them if so.
I will of course update this list as and when I learn about any reformulations or new vegan mascara options - so feel free to bookmark this page for your records :)
Let me know if you want another post about vegan mascara options including non-high street brands and I'll get to work!
Last updated 13 Feb 2017