Monday, 16 May 2016

Vegan mascaras you can buy on the high street!

I see this get asked a LOT across the vegan facebook groups I post in. So I decided to write to the cruelty free brands sold in Superdrug and Boots (that don't publish a vegan list or that I don't have one for) and ask them if any of their mascaras are vegan! And here are the results....

B. (Superdrug)
- All B. Makeup items are vegan, YAY!

Barry M
None. Barry M discontinued their only vegan mascaras :(

- All ELF products are vegan, YAY!

- Rebel Eyes Mascara
- Volume Serum Mascara (New Feb 2017)
- My Favourite Mascara (New A/W 2017)

Lottie London
- #Lashgoals

Makeup Revolution
None at the moment.

M&S Autograph
- Fibre Lash Enhancing Mascara (marked vegan on website)

Update!! M&S has confirmed by email that the following are also vegan:
- High Definition Mascara
- Amplified Lashes Volumising Mascara
- Neverending Lashes Lengthening Mascara
- Aqua Proof Water Resistant Mascara
- Semi-Permanent Mascara

(woop woop, go M&S!!!)

- Some M&S stores also sell Pixi products and their Lash Booster Mascara is vegan.

(I know I'm cheating a bit with M&S as it's not a drugstore, but lots of high streets have them! A lot of the Rosie for Autograph collection is vegan but please note, the mascara has beeswax!)

Models Own
Their mascara contains beeswax.

None at the moment

None. Nyx cannot guarantee any products are vegan.

None. Sleek cannot guarantee any products are vegan.

- Full Exposure Mascara
- Full Exposure Mascara Waterproof
- X Rated Mascara

Have I missed any? Leave me a comment so I can include them if so.

I will of course update this list as and when I learn about any reformulations or new vegan mascara options - so feel free to bookmark this page for your records :)

Let me know if you want another post about vegan mascara options including non-high street brands and I'll get to work!

Sal xXx

Last updated February 2018


  1. Do you have a fave out of these for someone looking for a dramatic black mascara? I used to use Beauty Without Cruelty but even after two or three coats you could hardly tell I was wearing mascara and then Barry M discontinued the one I used to like!

    1. Either of the gosh ones are fab. Xx

  2. Oooh I didn't realise B were rebranding, I wondered why lots of stuff was reduced. I hope they come up with some exciting new products!

  3. This is a fab post TYTYTY! Mascara is my one must have item and I have struggled to find ones as good as Maybeline so now I can try some new ones!

  4. Great, really useful post. I had no idea about the beeswax thing and that there was such a thing as a synthetic version! Currently using Barry M Lash Vegas and pretty happy with it but great to know there are lots of others to try too :)


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