Wednesday, 31 May 2017

The Big Fat Vegan Mascara List

A while ago I wrote this post about vegan mascaras you can buy on the high street. I thought it was time for an update (even though I do update that post regularly) to also include high end / online brands. I want to show there are tonnes of options out there for cruelty free AND vegan mascaras, so here we go.

Any brands that you cannot buy on the high street, I will link to a place online you can buy it. All these brands are cruelty free:

I have noted where a brand has a non cruelty free parent company with PC
If the mascara is waterproof I have noted it with W
If I have tried it and liked it, I have noted it with A

- It's a long story mascara

- Mosscara

B. (Superdrug) PC
- Volumising Mascara
- HD Lengthening Mascara
- HD Dual Wand Mascara
(All B. Makeup items are vegan!)

Beauty Without Cruelty
- Waterproof W
- Full Volume A
- Ultimate Conditioning

(All BWC products are vegan)

- Original tubing mascara only, (the Mascara Amplified has beeswax) W
ON HOLD - website lists beeswax in the ingredients but product description still says vegan! I'm checking with them. 26/02/2018

Body Shop 
- Lash Hero

Charlotte Tilbury
- Full Fat Lashes

- Wonderwand Mascara

- All ELF makeup is vegan W (option)

(Above link is ELF's website, but you can also buy ELF from Superdrug online and in selected stores.)

- Rebel Eyes Mascara A
- Volume Serum Mascara
- My Favourite Mascara (this mascara is not on their current vegan list, so I emailed them and they confirmed it is vegan 08/12/17) 

- Volume & Definition Top Coat Mascara
- Curling Top Coat Mascara
- Luxurious Lashes Maxi Brush Mascara
- Extreme Volume Effect Mascara Kit
- Extra Sculpt Volume Mascara

(I do not have official confirmation that these are vegan; however, Kiko have said the only animal ingredients used in their range are beeswax, carmine and lanolin, so I've scanned the ingredients list for these ingredients)

- Deep Darkness Mascara
- Volume Mascara
- Front Row Curl Organic Mascara

(Lavera's other mascaras have beeswax in)

Lottie London
- #Lashgoals

Lily Lolo
- Natural Mascara A

- Eyes Right Mascara

M&S Autograph
- Fibre Lash Enhancing Mascara (marked vegan on website)
- High Definition Mascara
- Amplified Lashes Volumising Mascara
- Neverending Lashes Lengthening Mascara
- Aqua Proof Water Resistant Mascara W
- Semi-Permanent Mascara

Medusa's Makeup
- Witch Lash Mascara

- DeerLash Defining Mascara

(Also available in the UK from Cute Cosmetics.)

- Stellar Gaze
- Aquarian Gaze W

PHB Ethical Beauty
- All in One Natural Mascara A

Pixi (online and in some M&S stores) 
- Lash Booster Mascara
- Large Lash Mascara

Smashbox PC
Full Exposure Mascara
Full Exposure Waterproof Mascara W
X Rated Mascara

Tarte PC
- Lights, Camera, Lashes
- Lifted Sweatproof
- Amazonian Clay Smart Mascara
- Tarteist Lash Paint Mascara

- What's Your Type: Tall Dark and Handsome & Body Builder
- Cheater Mascara
- Mad Lash A

Too Faced PC
- Better Than Sex
(The original, pink tube only, the waterproof has beeswax)

- Fixing Gel Mascara

VE Cosmetics
- Mermaid Lash Mascara

- Very Vegan Mascara A

I have no doubt there are some missing; so I will update this list regularly as and when things change or I become notified of new options or discontinuations / changes in formulas.

What's your favourite? Have I missed it out?

If you liked this post or found it useful, please consider sharing it and also, come chat to me on Twitter or Instagram, if you like or if you're bored!


Last updated 26/02/2018


  1. I can't believe that Barry M don't have any vegan mascaras any more. So ridiculous! Do you have a favourite affordable volumising black waterproof mascara from this list?

    1. I know, it sucks. Waterproof mascara is a tricky one; it seems to be beeswax is a magical ingredient when it comes to waterproof mascaras.

      The ones marked with a blue W above are all waterproof but unfortunately I haven't tried any of them. ELF would be the most affordable of the lot I'd say though. xx

  2. Please add an email subscription option!!!

    1. Hi Izzie, there is one if you scroll up to the top of the page, it's on the right :)


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